Consensus
Remains the preferred media streaming box by most reviewers, but takes a lot of criticism for what it can’t do yet or likely should do in the future.
Average Overall Rating
★★★★★★★★★★
3.58 out of 5 stars (8 reviews)
Critics Reviews (Around the Web)
Apple TV's latest iteration is a bit late and still missing 4K support, but is a good choice for fans of all things Apple Read full review →★★★★★★★★★★
3 out of 5 stars
– Digital Trends · Mar 13, 2016
Eventually the Apple TV might be the revolution the Cupertino company promised it would be. But for right now, it's a middling streaming video player that has a premium remote and a price tag to match. Read full review →★★★★★★★★★★
3.5 out of 5 stars
– TechRadar · Nov 6, 2015
The new Apple TV offers the most refined streaming interface yet, with a remote that's a step ahead of the competition. Its voice search actually works well, and even at this early stage, there are plenty of worthwhile apps and games. If you need 4K though, look elsewhere. Read full review →★★★★★★★★★★
4.45 out of 5 stars
– Engadget · Nov 6, 2015
This Apple TV is a PowerPoint presentation, not a finished execution. You can buy it now, but know that you’re doing so in the hope that the App Store quickly gets bigger and better. (And in fairness, Apple’s track record says this probably will happen.) Read full review →★★★★★★★★★★
3 out of 5 stars
– WIRED · Nov 6, 2015
Apple brings a new OS, app support, and Siri voice control to its popular media streamer, but with a price that's on the high side and a lack of 4k support, the competition prevails. Read full review →★★★★★★★★★★
3.5 out of 5 stars
– PC Magazine · Nov 5, 2015
If you buy a lot of stuff on iTunes, Apple TV is a great choice. But the real question is whether you should just buy the old and rather terrific Apple TV instead of shelling out an extra $80 for the new one. Read full review →
– Gizmodo · Nov 5, 2015
But today, right now, when you buy a new Apple TV, what you’re really buying into is its promise, something that is only hinted at by the handful of solid apps and games that are already in the App Store. Read full review →
– Ars Technica · Nov 4, 2015
The setup process for all the video services is a royal pain, the interface is clunky, the remote is terrible, and there are no killer apps Read full review →★★★★★★★★★★
2.5 out of 5 stars
– ZDNet · Nov 2, 2015
... if I were buying a streaming box right now, this is the one I'd buy, if only for the promise of lots of apps. Read full review →
– Re/code · Oct 29, 2015
The new Apple TV is a huge improvement over the old Apple TV in every possible category. If you're already in Apple's ecosystem, it's definitely worth checking out. Read full review →
– Mashable · Oct 29, 2015
tvOS is very much a first-generation product. In day-to-day use, it's basically the same as the previous Apple TV with the addition of a drastically stripped-down Siri and ported iPhone games. Read full review →★★★★★★★★★★
4.5 out of 5 stars
– The Verge · Oct 29, 2015
The new Apple TV's awesome remote and voice control make it one of the best entertainment devices, especially for anyone who already owns plenty of Apple gadgets. Read full review →★★★★★★★★★★
4.2 out of 5 stars
– CNET · Oct 28, 2015
Pros
- AirPlay mirroring
- Simple, attractive tvOS interface
- New app store greatly expands functionality
- Excellent iOS device integration
- Handy new remote with microphone for voice control
- Voice search (when it works)
- Puts AirPlay on TV
- New remote can now control TV volume
- Easier and faster navigation
- Huge potential for apps
- Remembers User IDs (saves typing)
- Siri works well for TV and movies
- Really fast
- Games are a fun addition
Cons
- No expandable storage
- Disappointing non-Apple music options
- Limited app selection
- Problematic Bluetooth with non-Apple devices
- Painful service setup
- Cannot restore apps or settings from older Apple TV models
- Siri search does not work in the App Store
- Siri works in limited cases
- No 4K support
- Each app requires separate login
- More expensive than competing media streamers
- No Amazon Video app
- No optical output
- HDMI cable not included
Our Final Conclusion
I've never seen a product get rated so high, get hammered by the reviewers in so many areas. Only ZDNET has given it a poor rating. Nevertheless, tvOS (basically TV apps) offers an exciting world of potential that's just not here yet. Even though this is the 4th generation model, it's really just the beginning of how Apple thinks we will use and watch our TVs in the future.
Product Overview
September 9, 2015 - Apple today announced the all-new Apple TV (4th generation), bringing a revolutionary experience to the living room based on apps built for the television. Apps on Apple TV let you choose what to watch and when you watch it. The new Apple TV’s remote features Siri, so you can search with your voice for TV shows and movies across multiple content providers simultaneously. The all-new Apple TV is built from the ground up with a new generation... Read product announcement →
