Connect with us

Hi, what are you looking for?

New Products

Wireless Trends Outlook for 2009

The Strategy Analytics Global Wireless Practice releases its top predictions for 2009, in order to help global wireless players with their strategic planning.

David Kerr, VP Wireless, notes “As companies across the wireless value chain develop their 2009 strategic plan, they are facing an increasingly competitive and complex market. Many of the world’s leading mobile operators, manufacturers, and solutions providers look to Strategy Analytics to understand the challenges they face and identify near-to-mid term growth opportunities in the areas of mobile devices, smartphones, wireless network strategies, mobile media and messaging, and enterprise wireless services.”

For wireless operators, “Strategy Analytics anticipates 2009 will be a year when new and emerging business models start to make their mark, tempered somewhat by a user base that will take some convincing. Cost control will be a top issue. Although dual-mode Wi-Fi/cellular handsets, femtocells and HSPA upgrades represent new platforms for driving down costs, there is a more significant issue of how operators will manage capacity enhancements, backhaul costs and subsidy strategies,” says Phil Kendall, Director of the Wireless Network Strategies practice area.

In the consumer space, the momentum behind mobile advertising continues to build, with spending by advertisers on mobile ads set to expand from $1 billion in 2008 to $2.4 billion in 2009 globally, as a growing number of brands experiment with inserting ads across a range of mobile media. “Adobe’s Flash will boost mobile video, games and advertising, and Nokia’s “Comes with Music” will shake up the digital music market,” noted David MacQueen, Director of Wireless Media Strategies.

In the wireless enterprise space, the portion of overall IT budgets allocated to wireless spending in 2008 was pegged to 12% overall. That is unlikely to change dramatically in 2009. The midsize business market still appears to be robust, offsetting cutbacks in discretionary projects in large enterprise. International markets will make up for any weakness in the US. Fortunately, spending on wireless projects is increasingly viewed as strategic, rather than discretionary,” noted Andrew Brown, Director of Wireless Enterprise Strategies.

About Strategy Analytics
Strategy Analytics, Inc focuses on market opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems Implementation Strategies and High Frequency Market intelligence.

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Latest Products

Sharp TIVO TV Lifestyle Man View

HDTV 4K & 8K TV

Would you buy a 55-inch Sharp 4K TV with built-in TiVo for $299.99? Let's take a look at what it offers.

Bang & Olufsen Beosound Balance Natura Wireless Speakers Bang & Olufsen Beosound Balance Natura Wireless Speakers

New Products

This convergence of Danish Hi-Fi and some of the finest Italian stone or petrified wood will not be cheap. And that was before the...

Advance Paris Link Cables Advance Paris Link Cables

Audio Cables

High-end cables made in France? Do British and American manufacturers need to be concerned? The Advance Paris LINK have us excited to try them.

https://www.audioadvice.com/products/kaleidescape-strato-c-4k-ultra-hd-movie-player?referral=ecoustics Strato M Movie Player https://www.audioadvice.com/products/kaleidescape-strato-c-4k-ultra-hd-movie-player?referral=ecoustics Strato M Movie Player

New Products

At only $1,995, Strato M is Kaleidescape's lowest cost movie server/player, but there is a catch.

Sony's new 2025 model year BRAVIA TVs Sony's new 2025 model year BRAVIA TVs

HDTV 4K & 8K TV

Last month, we got a sneak peek at Sony’s new BRAVIA 4K TVs. Here’s what’s coming down the pike this year.

Sony BTAVIA Projectors - 2025 Sony BTAVIA Projectors - 2025

New Products

Sony just brought its most powerful video processor for projectors down to what should be a much more affordable price point.

Gift Ideas?

Cost-no-object Audiophile Gear

Floorstanding Speakers

When money is no-object in building a high-end audio system, this is the audiophile gear you'll want to check out first.

You May Also Like

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.



SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers