T.H.E. Enterprises, the owner of America’s longest-running HiFi show (T.H.E. Show) has entered into a nationwide collaboration with IASCA Worldwide Inc. to showcase car audio systems at all upcoming T.H.E. Show events. Although T.H.E. Shows have showcased exotic cars before, this collaboration adds high-end car audio and custom in-vehicle entertainment systems. There will also be IASCA competitions, as well as seminars on car audio, and a few other surprises.
The inaugural IASCA co-located T.H.E. event will take place May 2-4, 2025 at T.H.E. Lone Star Audiofest, at Embassy Suites Round Rock in Texas. That event is followed by T.H.E. Show SoCal in Costa Mesa, California from June 6-8, 2025.
Visitors will be treated to:
- Live IASCA-sanctioned judging and competitions
- Demo sessions from top competitors
- Meet-and-greets with builders and sound pros
By bridging two powerful segments of the audio industry, IASCA at T.H.E. Show SoCal aim to inspire crossover innovation and appreciation—where performance, fidelity, and emotion unite, no matter the space.

IASCA Worldwide Inc.
Travis Chin, IASCA President stated, “IASCA is excited to be a part of T.H.E. Events and having more opportunities to showcase what car audio can do. Our members are connecting more with the hifi community when they are able to share their passion through their demonstrations at these events.”

CEO & Owner T.H.E. Enterprises, LLC,
President, T.H.E. Show
(photo by Jeffrey Miller)
“We are really over the moon to be working with IASCA at our T.H.E. events. We’ve had exhibitions of classic cars at past shows but to have such a long-standing and well received organization as IASCA to bring the very best in car audio, technology, design, and education really offers our attendees a chance to level up their show experience – and it brings to industries and communities together in such a fantastic way.”
Where to attend?
- T.H.E. Lone Star Audiofest, May 2-4, 2025 at Embassy Suites Round Rock in Texas
- T.H.E Show SoCal, June 6-8, 2025 at Hilton Orange County Costa Mesa in California
- T.H.E. New York International Audio Show, October 24-26, 2025 at Hilton Hasbrouck Heights, Meadowlands, New Jersey

About IASCA:
The International Auto Sound Challenge Association (IASCA) was created to promote the growth and credibility of car audio as both an art form and a competitive sport. IASCA has been the driving force behind thousands of sound-off events, bringing together passionate enthusiasts, expert installers, and top-tier manufacturers from around the globe.
Learn more at: https://www.iascaworldwide.com

About T.H.E. Show:
T.H.E. Show is America’s longest-running HiFi show, dedicated to presenting the latest in high-fidelity audio, home theater, and consumer electronics. With a rich history and a strong commitment to excellence, T.H.E. Show has become a cornerstone of the HiFi industry.
About T.H.E. Enterprises:
T.H.E. Enterprises, the parent company of T.H.E. Show, is dedicated to fostering and championing supreme excellence in high-fidelity experiences through its audio shows, live events, and more. The company has been expanding this mission to larger, international audiences via growth into multiple avenues, addressing the needs and wants of audiophiles, cinephiles, and creators of music and film alike through the launch of their record label, forthcoming new network, and film festival.
For more information, please visit: https://www.theshownow.com/
Media and Communications Contact: Sophie Assencoa
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