Features Large-Aperture ZEISS 24-70mm lens, Built-in OLED Viewfinder with ZEISS T* Coating, BIONZ X processor and more
Sony just announced their third-generation Cyber-shot RS series compact camera, called the RX100 III. This $800 pocket friendly camera adds a brighter, wider aperture lens and an impressive retractable OLED EVF with ZEISS T* coating. The RX100 III offers the same high-resolution 20.1 MP 1.0-type back-illuminated CMOS image sensor as the existing RX100II model, and adds the powerful BIONZ X processor featured in several high-end Sony cameras including the full-frame α7, α7R and α7S models.
The specially developed ZEISS Vario-Sonnar T* 24-70mm F1.8-2.8 lens covers the popular 24 -70mm focal length with a wide F1.8 – F2.8 aperture. This is particularly noteworthy at the 70mm telephoto end of the lens, where the maximum F2.8 aperture allows it to gather about twice as much light as the RX100 and RX100 II models (at 70mm), ensuring that portrait subjects can be captured against beautiful background defocus. The wide aperture also allows the lens to capture moving subjects clearly without any blur due to camera and/or subject shake.
The versatile new lens is capable of capturing dramatic landscapes or large group photos at the wide 24mm length while also boasting impressive macro shooting capabilities throughout the focal range. For example, it can still focus accurately as close as 30cm from the front of the lens (working distance) when fully extended. There’s also a built-in 3-stop (1/8) neutral density filter that adds to shooting flexibility in a wide range of outdoor conditions.
The new ZEISS lens realizes outstanding corner-to-corner sharpness, with nine total aspherical glass elements including two advanced aspherical elements that have been cemented together – a world’s first in lens manufacturing. This results in an ultra-compact physical footprint while maintaining a wide maximum angle of view. Additionally, the 24-70mm lens1 features ZEISS T* coating that minimizes flare and ghosting and a seven-blade circular aperture that enhances ‘bokeh’ background defocus.
The new RX100 III adds a versatile, high-quality OLED Tru-Finder electronic viewfinder. The EVF has an impressive 1.4 million dot resolution, adding exceptional brightness and clarity to the overall framing and viewing experience, and handily pops in and out of the top of the camera body based on shooting preferences. This allows the camera to operate in the traditional ‘rangefinder’ style without sacrificing any of its portability or compactness.
The unique new EVF also features a specially-designed eyepiece lens with ZEISS T* coating, dramatically reducing reflections that can interfere with clear viewing. The viewfinder achieves exceptional corner-to-corner clarity, and includes an eye sensor that automatically switches between viewfinder and monitor display.
The powerful new RX100 III camera shares the same critically acclaimed 1.0-type back-illuminated 20.1 MP Exmor R CMOS image sensor featured in the RX100 II and RX10 cameras. With approximately four times greater image capture area than the 1/2.3 type image sensors commonly used in compact cameras, the sensor takes in significantly more light, translating into brighter, clearer images and sharper Full HD videos that capture all of the finer details of a scene.
The high-resolution sensor is paired with the evolved BIONZ X image processor introduced in the α7, α7R models this past fall. Around three times faster than the BIONZ processing engine in the RX100 and RX100 II models, it employs detail reproduction, diffraction-reducing and area-specific noise reduction technologies that allow the camera to produce amazingly detailed images and Full HD videos in all types of lighting conditions.
The new compact is the first Cyber-shot model to offer high-resolution HD video recording in the XAVC S format, which allows for full HD recording at a data rate of 50 mbps with lower compression for improved video quality. Additionally, with the power of the BIONZ X processor, the camera is able to read, process and output data from all of the sensor’s pixels during video recording, ensuring that it produces the highest quality video possible by eliminating aliasing, moiré and false color artifacts.
Other video features include a ‘clear’ HDMI output for reviewing footage on an external monitor, 120 fps recording at 720p HD resolution and zebra pattering on the LCD and built-in EVF. The camera also has dual video recording capability (XAVC S / AVCHD files4 along with MP4 files), which allows users to shoot a high bit-rate video for storage or editing purposes while also recording a lower bit rate video that’s optimized for sharing via Wi-Fi.
The camera also has Intelligent Active Mode – another first for Cyber-shot RX series cameras – which utilizes Sony’s frame analysis technology and 5-axis compensation to dramatically reduce the effects of camera shake while shooting movies.
Despite its small “pocketable” size, the new RX100 III features many opportunities to adjust common shooting settings, including a ‘Fn’ key, customizable control ring and a “C” custom button with more than 40 assignable functions.
New to the RX series, the RX100 III model features an articulated LCD that can tilt upward by about 180 degrees for self-portraits and all the way downward to approximately 45 degrees for high-angle shots. The camera also can output still images in 4K resolution6 with full wide-gamut TRILUMINOUS Color support when connected to compatible 4K televisions.
The RX100 III camera has built-in Wi-Fi, giving consumers one-touch connection with Xperia or NFC-compatible Android smartphones or tablets for instant image transfer and sharing. A single touch also activates Smart Remote Control, linking the camera with a smartphone or tablet for a live image preview, to fire the shutter from a distance and to review shots instantly.
For devices without NFC one-touch capabilities, users can wirelessly transfer images and videos and activate Smart Remote Control through Sony’s free PlayMemories Mobile application, available for the iOS and Android platforms.
The camera is also the first Cyber-shot RX series model to feature compatibility with Sony’s growing assortment of downloadable Sony PlayMemories Camera Apps, adding a range of exciting and creative capabilities.
Pricing and Availability
The Sony Cyber-shot DSC-RX100 III compact camera will be available in June 2014 for about $800.
