Connect with us

Hi, what are you looking for?

New Products

Sennheiser focuses on long-term consumer understanding

Zurich’s Technopark is home to Sennheiser Innovation (Schweiz) AG, which provides the audio specialist with important information about the customers of the future and trends that in five to 15 years’ time will affect people all around the world. “Today it is more important than ever to sow the seeds of innovation as early as possible,” explained Volker Bartels, speaker for the Sennheiser Executive Team and president of manufacturing and logistics. “We want to identify key developments in consumer thinking as early as possible in order to move our company, together with its products, its services and its philosophy, in that direction.”

Since August 27, 2008, Sennheiser Innovation (Schweiz) AG has been working on the basic principles of consumer understanding and giving the audio specialist more approaches to the whole subject of innovation. “With this department Sennheiser has created a unique tool for a medium-sized company,” said Susanne Seidel, president of global marketing. “Up to now our great strengths have been in the field of technological innovation and the direct implementation of customer demands through the creation of innovative products. Now a new element comes into play; a more in-depth, long-term understanding of consumer thinking and behavior. The first year with Strategic Innovation has already given us valuable insights into our work in the markets and is now also helping us to understand and make use of changing consumer behavior in the current world economic climate.”

The organization, run by Daniel Sennheiser, director of strategic innovation, was set up in Zurich to shine an independent light on developments. The Technopark, with its fresh, young companies and its proximity to ETH Zurich (a science and technology university), offers an environment that fosters innovation. Daniel Sennheiser himself has extensive experience in consultancy, marketing, communication and design. Before joining Sennheiser he was Associate Director for Design and Innovation (EMEA) at Procter & Gamble.

“With our Strategic Innovation team we bring a new perspective to the company”, explained Daniel Sennheiser. “We look beyond mere fads and short-lived trends to see which values and ideas will affect the consumers of the future. To do this we have put together a multifunctional team of market researchers, creative minds, economists and engineers. This comprehensive approach gives a fresh impetus to the Sennheiser Group.” Daniel Sennheiser’s team consists of seven members of staff, three of whom are based in the company headquarters in Germany. They ensure the smooth transfer of research findings to all areas of the company.

“We have to start now to tackle the innovations of the years ahead”, said Daniel Sennheiser with conviction. “Every successful company needs to be involved in future research. My team and I are delighted to be able to play an active role in this challenging field and thus to promote a culture of innovation throughout the entire group.”

At a glance — Sennheiser Innovation (Schweiz) AG

  • Founded: August 27, 2008
  • Status: 100-percent subsidiary of Sennheiser electronic GmbH & Co. KG
  • Headquarters: Zurich, Technopark
  • Members of staff: Seven
  • Manager: Daniel Sennheiser, Director of Strategic Innovation
  • Key focus: Market research, innovation management, strategic process and business development in order to bring increased consumer/user-driven innovation into the company

About Sennheiser
Sennheiser is a world-leading manufacturer of microphones, headphones and wireless transmission systems. Established in 1945 in Wedemark, Germany, Sennheiser is now a global brand represented in 60 countries around the world with U.S. headquarters in Old Lyme, Connecticut. Sennheiser’s pioneering excellence in technology has rewarded the company with numerous awards and accolades including an Emmy, a Grammy, and the Scientific and Engineering Award of the Academy of Motion Picture Arts and Sciences.

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Latest Products

Vincent Audio SV-500 MK Hybrid Integrated Amplifier

Integrated Amps & Stereo Receivers

SV-500 MK Adds HDMI ARC and Bluetooth 5.0 Connectivity and outputs 50 watts per channel for $1,500.

Fell Audio Amp and Disc Fell Audio Amp and Disc

Integrated Amps & Stereo Receivers

Fell Audio aims to attract British hi-fi buyers seeking retro aesthetics with value driven audio performance from its inaugural £1000 stack.

Schiit Audio Wotan Stereo Power Amplifier Front Angle Silver Schiit Audio Wotan Stereo Power Amplifier Front Angle Silver

Amplifiers

Lots of power, practical integration and control, and a reasonable price tag make the Wotan power amp worth consideration, especially if you own other...

Fezz Audio Equinox Vacuum Tube DAC in Sunlight Finish Front View Angle Fezz Audio Equinox Vacuum Tube DAC in Sunlight Finish Front View Angle

DACs

Starting at $2,995, the Fezz Audio Equinox Vacuum Tube DAC is the most affordable D/A converter with Lampizator technology.

iFi GO link Max Dongle DAC connected to laptop and IEM iFi GO link Max Dongle DAC connected to laptop and IEM

Dongle DACs

With more power and balanced connectivity, the iFI GO link Max dongle dac is a great upgrade over the previous GO link and only...

Audio CU Sound Over Power Audio CU Sound Over Power

A/V Furniture & Accessories

AUDIO Cu plug-in adapters eliminate long cable runs by sending up to 10 channels of audio over power lines already in your home.

Gift Ideas?

dts-holiday-guide

Gift Guides

Treat the audio enthusiast in your life to the best DTS-powered products this holiday season.

You May Also Like

Earbuds & In-Ear Headphones

Sennheiser's first pair of fitness earbuds in the flagship Momentum line push the envelope in features and design.

Gift Guides

Bring function, style and entertainment to any educational experience with tech that kids will absolutely love.

Earbuds & In-Ear Headphones

At $299, the Momentum True Wireless 4 earphones (4th generation) improve noise cancellation and call quality, while firmware updates promise more features.

Gift Guides

Coinciding with Amazon Prime Day, Crutchfield is offering huge savings on some of our favorite hi-fi, headphones and home electronics.

Reviews

Sennheiser's most affordable wireless noise cancelling headphones are tuned for younger music listeners who prefer pop and hip-hop.

Earbuds & In-Ear Headphones

At $199, the Sennheiser ACCENTUM True Wireless Earbuds aim to hit the sweet spot for sound quality, comfort and convenience.

Over-Ear Headphones

At $479, Sennheiser's HD 490 Pro Plus are two headphones in one with interchangeable ear pads that dramatically alter the sound.

New Products

At CES 2024, Sennheiser is introducing three new wireless noise cancelling headphones designed for fitness, travel, or audiophiles.

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.



SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers