Connect with us

Hi, what are you looking for?

New Products

Sennheiser Appoints Jo Ann Anderson Marketing Communications Manager

To spearhead a wide variety of key MARCOM related activities and communication strategies

January 1, 2006 — Old Lyme, Connecticut — Sennheiser Electronic Corporation (SEC), a leading provider of professional audio products for recording, live sound, installed sound, broadcast, film and television, and consumer markets continues to energize its communications efforts with the recent appointment of Jo Ann Anderson to the position of marketing communications manager.

In her new role, Jo Ann will spearhead a wide variety of key MARCOM related activities and communication strategies for all U.S. business channels; managing the creative development and production of communications tactics and programs; negotiating and implementing media; supervising external advertising and public relations agencies and consultants; and overseeing the Sennheiser marketing budget. In addition to working with communications partners across the country, Jo Ann supervises a staff of four at SEC.

“During this time of tremendous growth and activity for Sennheiser, we’re delighted to have JoAnn join us in this pivotal role,” says Stefanie Reichert, Sennheiser vice president strategic marketing. “Her background in the consumer and telecommunication business, excellent communication and organizational skills, high energy level, and entrepreneurial work ethic will be key assets as we work to build our brand across all channels and deliver the right communication tools to our sales teams and distributors.”

Jo Ann joins Sennheiser from the Boston University Corporate Education Center where she was responsible for all global marketing communications, strategic positioning and branding for the university’s technology training Affiliate Network. Previously, she held key marketing and channel management positions at GN Netcom, a leading provider of telephone headsets and hands-free communication technologies. Earlier in her career, Jo Ann co-founded Terrapin Associates, an award-winning communications firm specializing in video and multi-media productions for marketing, training and trade shows.

About Sennheiser
Established in 1945 in Wedemark, Germany, Sennheiser is the acknowledged world leader in microphone technology, RF-wireless and infrared sound transmission, headphone-transducer technology, and, most recently, the development of active noise-cancellation. Sennheiser Electronic Corporation is the wholly owned U.S. subsidiary, with headquarters in Old Lyme, Connecticut.

Sennheiser Communications A/S is a joint venture between Denmark’s William Demant Holding A/S and Germany’s Sennheiser electronic GmbH & Co. KG. The organization, headquartered in Copenhagen, develops and distributes telecommunications products worldwide. In the US, the line is distributed by Sennheiser Communications, a division of Sennheiser Electronic Corporation, under the direction of Bill Whearty, vice president.

For additional information about Sennheiser, visit www.sennheiserusa.com.

# # # # #

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Latest Products

T.H.E. Show and IASCA Logos

Car Audio

Upcoming T.H.E. Show events to showcase the latest in car audio systems in partnership with IASCA.

Schiit Audio Mimir DAC Schiit Audio Mimir DAC

DACs

The Schiit Mimir DAC offers high-res 32-bit PCM sound, digital preamp functionality, and balanced outputs, all without the fluff of MQA or DSD—just pure,...

NAGAOKA MP-700 Phono Cartridge Playing Vinyl Record NAGAOKA MP-700 Phono Cartridge Playing Vinyl Record

New Products

With a non-traditional phono cartridge design, NAGAOKA's MP-700 elevates the vinyl record listening experience at a rather steep price.

Anker Nebula X1 Projector Anker Nebula X1 Projector

New Products

Go wireless with the Anker Nebula X1 projector—perfect for creating a backyard movie theater without the hassle of cords. Maybe one.

JL Audio C6-653cs Speakers for Ford F-150 JL Audio C6-653cs Speakers for Ford F-150

Car Speakers

Upgrade your Ford F-150's audio with Garmin's new JL Audio C6 three-way speakers and Stealthbox subwoofer. Experience powerful sound and custom fit for your...

Bowers and Wilkins Px7s3 headphones in Indigo Blue and Anthracite Black. Bowers and Wilkins Px7s3 headphones in Indigo Blue and Anthracite Black.

New Products

Some of our favorite over-ear wireless noise cancelling headphones are getting a major update. But will tariffs make these practically unaffordable in the United...

Gift Ideas?

Cost-no-object Audiophile Gear

Floorstanding Speakers

When money is no-object in building a high-end audio system, this is the audiophile gear you'll want to check out first.

You May Also Like

Articles

March has been a busy month for new headphone introductions, including the Focal Bathys MG and Meze Audio POET.

New Products

With an open-back design and wide frequency response, the Sennheiser HD 505 wired headphones aim to appeal to audiophiles and gamers.

Articles

Check out our favorite wired over-ear headphones at different price points, from very affordable to cost no-object.

Articles

Our picks for the best wireless noise cancelling headphones to buy in 2022 at various price points may surprise you.

Articles

Our comprehensive list of the best true wireless earbuds and earphones of 2022 features some surprises.

Articles

Our favorite true wireless earbuds of 2024 include two noise cancelling earphones from Bose and Sennheiser at different prices points.

Articles

If you're looking for a better sounding alternative to Apple AirPods, these are the best true wireless earbuds of 2021 so far.

Daily Deals

Our favorite wireless noise cancelling earbuds on sale for Black Friday 2024 that we would actually buy for ourselves or recommend to family and...

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.



SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers