Roku Unveils New TVs and Slimmest Streaming Sticks Ever

At a press event in Manhattan this morning, Roku unveiled a new slate of products for 2025 including new TVs, new security cameras and two new streaming sticks. Despite all the tariff uncertainties, Roku is holding the line on pricing with the new Roku Streaming Stick selling for $29.99 and the Streaming Stick Plus selling for $39.99. The Streaming stick offers 1080P HD resolution while the Streaking Stick Plus can do 4K Ultra HD resolution with HDR10 high dynamic range support.

The event led off with a presentation by Roku executives including CEO and Founder Anthony Wood. “As we step into the new streaming-first era, our focus at Roku is where it’s been since day one: redefining what streaming can be,” said Wood. “With our intuitive interface, unmatched scale and insights, and cutting-edge innovation, the full Roku Experience doesn’t just meet expectations—it sets a new standard. I’m proud of how far we’ve come, and I’m even more excited about where we’re headed next.”

Following Wood, Roku’s President of Devices, Product & Technology Mustafa Ozgen had a few remarks, as well. “Our mission remains the same—to deliver better TV for everyone. With this new device lineup and beyond, we are changing the future of television, with streaming that is seamless, innovative, and enjoyable.”

Streaming Sticks that Don’t Stick Out

And speaking of devices, the company says they’ve enhanced both the processing power and the power efficiency of the new streaming sticks allowing for a smooth user navigation experience as well as the ability to power up either stick from the USB ports built into most modern TVs. For these two sticks, you won’t need a separate power cable. Optimization of the design has also allowed the company to shrink these sticks down up to 35% compared to competitor’s devices. This means the new Roku Streaming Stick and Streaming Stick Plus won’t protrude from from a TV or receiver and won’t interfere with any of the device’s other HDMI ports.

The new 4K stick supports HDR10 high dynamic range, but not Dolby Vision. For Dolby Vision, you can buy Roku’s existing model, the Streaming Stick 4K or the Roku Ultra which are both still being offered in 2025.

The company’s model naming is a little confusing as they already have multiple products named “Streaming Stick” and “Streaming Stick+.” Fortunately there is also a unique model number associated with each device. The new 2025 version of the Streaming Stick Plus, for example, has a model number of 3830R in case you want to seek it out. The previous “Streaming Stick+” (Model 3810) has been discontinued.

Roku Streaming Options

More TVs in More Sizes

While Roku platform integration into other brands’ TVs is still a major initiative for the company, they’re also expanding their own Roku branded TV with new models in their Select, Plus and Pro lines. The Pro TVs feature MiniLED backlights with advanced local dimming in order to minimize the blooming and haloing artifacts we sometimes see on LED/LCD TVs. The Pro series in particular has gotten an overhaul with improvements both to the picture and sound.

In a demo of the “Gran Turismo” movie, we got to see (and hear) the new 75-inch Roku Pro TV and, even with just two channels (left and right) firing out to the sides, the TV put out a punchy and dynamic sound with more bass and definition and a much wider stage than we’re used to hearing from TV speakers. Roku calls the feature “Sound Stage” and it is unique to the Pro series. Several engineers, previously from high end audio companies such as Bang & Olufsen and Dynaudio, have joined Roku as employees at the sound design center in Denmark with the express goal of improving the customer’s audio experience on Roku TVs.

For those who want a more immersive surround sound experience, the Pro series supports wireless connections to Roku soundbars, rear channel speakers and subwoofers, with seamless integration into the TV’s set-up menus.

Of all the TVs announced for 2025, the largest will be 85 inches, in the entry-level “Select” line. The Pro Series will include 55-inch, 65-inch and 75-inch screen sizes. As with last year, the Pro Series will get Roku’s “Smart Picture Max” feature, which optimizes the picture settings for the specific content being viewed — different settings for movies and for sports, for example — in order to create the best viewing experience for the viewer. In 2025, Roku is porting this to the mid tier “Plus” series.

Roku says their research suggests that only around 9% of Roku TV owners make regular adjustments to the picture settings, so an automated feature like Smart Picture Max will improve the viewing experience for that other 91%.

The Roku Plus Series also now features Mini LED backlighting enhanced by Quantum Dot color technology for better dynamic contrast, deeper blacks, and a wider color gamut.

Speak and You Shall Be Obeyed

Roku has taken an interesting approach in their voice control options. Rather than include a far-field microphone built into the TV or streaming stick, or a near-field mic on the remote control which requires you keep the remote close (and potentially press a button to activate), they’ve included a “medium field” microphone on the remote, which can be left in an “always on” state. So if you’ve left your remote on the coffee table while you eat dinner on your couch, you can issue your voice commands and the microphone on the remote control will hear you and act on your wishes.

I was concerned how this would affect the remote’s battery life but a Roku rep told us that the remote will last up to 4 months of average use between recharges. This approach seems like a fairly ideal solution as it also allows customers to add full hands-free voice control to older TVs just by adding a streaming stick with the Roku voice remote.

A Better User Experience

The company also announced improvements to its user experience including a new “Coming Soon to Theaters” row, personalized sports highlights, enhancements to the company’s curated “Destinations” feature and even a daily entertainment trivia game available to play on any Roku device or Roku TV.

Beyond the Big Screen

For those whose screen size preference goes beyond 75 or even 85 inches (perhaps well beyond), the company also unveiled a prototype lifestyle projector, powered by the Roku OS. However, a company rep told us that this was not an example of a coming Roku-branded projector. It as more of a proof of concept or “reference design” they will use to encourage projector makers to embed the Roku platform within their own products. Hey. if they can displace Android TV with the Roku OS in just one projector, then bring it on!

Content is King. Sushi is Life

Smart TV, Smarter Home

Building on Roku’s Smart Home ecosystem, the company also introduced two new battery-powered security cameras – the Roku Battery Camera and the Roku Battery Camera Plus. They can be used virtually anywhere – inside or out – and support the addition of solar panel modules for indefinite self-sustained power in remote locations. As long as they are within reach of your home’s WiFi signal. they can provide peace of mind without the need to run a single wire.

The Bottom Line

Roku has come a long was from the days when they just offered a couple of inexpensive streaming sticks designed to turn “dumb TVs” into “Smart TVs.” Now they say their mission is to make Smart TVs even smarter. And with their expansion into additional smart home products such as smart plugs, cameras, camera doorbells, and colored lightbulbs, the company is building a robust smart home ecosystem, all under the Roku brand. It will be interesting to see what price points they can reach with their TVs later this year.

Where to Buy Roku Pro Series TVs (2024 Models)

• Roku Pro Series 4K TV (55-inch) $699 at Amazon
• Roku Pro Series 4K TV (65-inch) $998 at Amazon
• Roku Pro Series 4K TV (75-inch) $1,119 at Amazon

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