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Philips Releases Low Cost 65-inch OLED TV with Roku OS for U.S. Market

Philips has teamed up with Roku to deliver a budget priced 65-inch OLED TV (model 65OLED974/F7) that’s only $1,299 at Sam’s Club.

Philips Roku 65-oinch OLED TV

In late 2023, Sharp launched an OLED TV line for the US market with Roku built-in. Following up on that development, Philips (which has a large brand presence in Europe) has jumped on board with Roku to release a new 65-inch OLED TV (974 series) with Roku OS specifically being offered to consumers in the United States.

Pro Tip: All OLED panels used by Philips and other TV brands are made by the LG Display Company. An OLED TV uses Organic LEDs, which are self-emitting (no blacklight or LCD display panel required). OLED TV technology can display absolute black if needed, precise color, more refined contrast, and a wider viewing angle than LCD-based TVs. To dig deeper, read our reference article: WTF is an OLED TV?

LCD vs OLED TV Technology Comparison Diagram

What the Philips OLED Roku TV Offers

Roku OS: The inclusion of Roku provides access to a wide range of streaming apps (Netflix, Disney+, Max, etc…) as well as other smart features. Roku works with Apple AirPlay, Apple Home, and Google Home. The Roku OS is upgradable via periodic firmware updates. This means that the Roku OS used in this TV is the same as that used in all other Roku devices. Philips also adds additional picture and audio settings according to their needs.

Roku TV OS on Philips OLED TV

Dolby Vision IQ: This is a variation of Dolby Vision HDR that dynamically adjusts and optimizes picture settings based on the room’s lighting for the best viewing experience. Other compatible HDR formats include HDR10 and HLG.

Gaming Support: The Philips/Roku OLED TV provides a 120Hz refresh rate and AMD FreeSync Premium. This enables smooth gameplay for fast-paced action.

Built-in Sound System: A Dolby Atmos-compatible 2.1 speaker system is included – just keep in mind that Dolby Atmos content is downmixed from full surround to 2.1 channels. For best sonic performance, it is best to connect the TV to a soundbar, a pair of powered speakers, or an external home theater audio system. 

Philips Roku TV Remote

Roku Voice Remote: Easily control the TV from anywhere in the room with just your voice. Compatible with Alexa, Google Assistant, and Apple HomeKit using voice commands.

Cabinet and Stand Design: The Philips/Roku OLED TV has a three-sided borderless display and sleek metal stands. 

Philips Roku TV Angle

Specifications

Price$1,299
Model Number65OLED974/F7
Display TypeOLED
Display Resolution4K UHD (3840 x 2160)
Aspect Ratio16 x 9
Screen Size (Diagonal)65-inch class (64.5 inches)
Native Refresh Rate120Hz
HDRDolby Vision IQ
Dolby Vision
HDR10
HLG
Gaming SupportALLM, AMD Freesync Premium
Viewing Angle176º (H) / 176º (V)
Smart OSRoku
TV TunerATSC, NTSC
Connectivity4 x  HDMI (1 x HDMI-ARC/eARC)
1 x Analog Video + L/R Audio
RF F-Type (75 ohm – Antenna Connection)
2 x USB (2.0)
1 x Digital Optical Audio (out)
1 x Ethernet
Wi-Fi 802.11ac 2×2 integrated
HDMI -CEC Features EasyLink
One touch play
System standby
System audio control
System info (menu language)
Power status
Audio SystemDolby Atmos 2.1 Channel Speaker System
Convenience FeaturesChild Protection
Parental control
Clock
Sleep Timer
Remote Control
Bluetooth Voice Control Remote
Ease of Installation
Guided setup
Multimedia
USB media browser
Power Consumption240  W (average)< 0.5 W (standby)
TV Dimension (HWD –  without Stand)32.80 x 56.98 x 2.2  inches
TV Dimension (HWD –  with Stand)35.40 x 56.98 x 12.79 inches
TV Weight (without Stand)46.5 lbs
TV Weight (with Stand)47.6  lbs
Included AccessoriesRemote control
Batteries for remote control
Tabletop stand
Screws
Philips Roku TV Inputs

The Bottom Line

The TV category has become oversaturated, and what is interesting to point out is that Roku has been making a homegrown line of 4K UHD TVs with their built-in OS for a couple of years now and shows no sign of stopping. 

While Roku’s own TV offerings include LCD-based TVs (LED/LCD,  QLED, and Mini-LED models – refer to our Related Reading section below), they haven’t taken the plunge into OLED yet. However, they are offering an OLED TV reference design to third parties, including Sharp and Philips, which they seem to have embraced. 

It is also interesting that Sharp is offering several screen sizes of OLED TVs with Roku, while Philips is only offering one screen size (65-inches) so far. It will be interesting to see if they will expand their screen size offerings. 

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Given the price points at which the sets from Sharp and Philips are being offered, I find it doubtful they incorporate LG Display’s latest OLED panels, such as those used in LG’s G4 and G5 Series TVs, but that could change if future models are pursued. 

It just seems odd that Roku is not making the choice to make their own branded OLED TVs, but if they see Sharp and Philips succeed, that could be their next TV announcement in the near future.

Philips Roku TV Side

Price & Availability

The 65-inch 974 OLED Philips Roku TV is available nationwide in-store and online for $1,299 at Sam’s Club.

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