Connect with us

Hi, what are you looking for?

New Products

Mobile Phones for Seniors Require Voicemail, Slow-Motion and Text to Speech

445337.jpg

Adaptive Sound Boosts and Brighter Displays Key

The latest benchmark analysis from the Strategy Analytics Wireless Device Lab, “European Seniors Want Environmental Sensing Features and Differentiated Access,” evaluates the physical and differentiated accessibility features desired by European wireless users over the age of 60 in Europe.

The Nokia 2630 (pictured above) was preferred mostly due to its clear screen, clearly structured user interface, and strong brand pull through by seniors in Spain. Senior users in the UK prefer the UT Starcom Coupe because of its large keys, clear screen, and large fonts. Seniors in both countries rejected the Samsung Jitterbug even though it is targeted specifically at this segment and has the largest and clearest keys of the devices benchmarked. The overall large size and slightly dated industrial design proved to be strong negatives.

“Differentiated accessibility and usability features resonate strongly with senior users in the UK and Spain”, noted Christopher Dodge, User Experience Analyst at Strategy Analytics. “In the UK, seniors expressed strong interest in environmental sensing features, such as automatic ringtone boost for noisy surroundings and a display that automatically adjusts to compliment surrounding lighting. In Spain, strong vibrating alert, voicemail slow-motion and text-to-speech readout were among the most valuable features according to seniors.”

David Kerr, VP of the Strategy Analytics Global Wireless Practice, added, “Although many Seniors still inherit their mobile from family members who have upgraded, there is clearly a willingness to pay for devices with features which overcome–or at least alleviate the problems of weak audio and glared screens. Vendors and operators should not confuse this segment’s demands for simplicity with a willingness to accept oversized or dated industrial designs, such as the Jitterbug.”

Clients of the Strategy Analytics Wireless Media Laboratory may download the report at http://www.strategyanalytics.com/press/PR00505.htm

About Strategy Analytics
Strategy Analytics, Inc focuses on market opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems Implementation Strategies and High Frequency Market intelligence. For more information, please visit http://www.strategyanalytics.com

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Latest Products

Advance Paris Link Cables

Audio Cables

High-end cables made in France? Do British and American manufacturers need to be concerned? The Advance Paris LINK have us excited to try them.

https://www.audioadvice.com/products/kaleidescape-strato-c-4k-ultra-hd-movie-player?referral=ecoustics Strato M Movie Player https://www.audioadvice.com/products/kaleidescape-strato-c-4k-ultra-hd-movie-player?referral=ecoustics Strato M Movie Player

New Products

At only $1,995, Strato M is Kaleidescape's lowest cost movie server/player, but there is a big catch to take into consideration.

Sony's new 2025 model year BRAVIA TVs Sony's new 2025 model year BRAVIA TVs

HDTV 4K & 8K TV

Last month, we got a sneak peek at Sony’s new BRAVIA 4K TVs. Here’s what’s coming down the pike this year.

Sony BTAVIA Projectors - 2025 Sony BTAVIA Projectors - 2025

New Products

Sony just brought its most powerful video processor for projectors down to what should be a much more affordable price point.

Sony BRAVIA Theater fill lineup - 2025. Sony BRAVIA Theater fill lineup - 2025.

New Products

Sony just unveiled two new entry-level Dolby Atmos-compatible soundbars for those who want to beef up their TV sound without breaking the bank.

Sony flagship BRAVIA 8 II QD-OLED TV Sony flagship BRAVIA 8 II QD-OLED TV

HDTV 4K & 8K TV

There's a new OLED TV in town and it's sure to be a top contender for best TV of 2025.

Gift Ideas?

Cost-no-object Audiophile Gear

Floorstanding Speakers

When money is no-object in building a high-end audio system, this is the audiophile gear you'll want to check out first.

You May Also Like

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.



SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers