HDTV 4K & 8K TV

LG’s Transparent OLED TV Arrives At $59,999

At $59,999, the LG SIGNATURE OLED T is the most expensive 77-inch TV in the world. It looks like a pane of glass you can see right through.

Brian Mitchell

Updated

4 hours ago

77-inch LG SIGNATURE OLED T TV Lifestyle

The LG Transparent TV we first saw at CES 2024 is finally available in the U.S. for $59,999 USD at Best Buy, Video & Audio Center and via LG. Availability in additional markets will be announced at a later date.

The 77-inch LG SIGNATURE OLED T really is a see-thru TV that you can show off, but you’re unlikely to want to watch it that way because you lose all blacks. To correct for this problem, a motorized slide-up opaque panel allows deep black levels to be seen, but of course you lose the transparency.

Transparent or Opaque

Users can effortlessly switch between transparent and opaque modes at the touch of a button, unlocking unique possibilities for entertainment and space design. When in transparent mode, the OLED T offers a futuristic content experience that must be seen to be believed. The screen not only creates the illusion of content floating in mid-air but also produces a mesmerizing effect by “merging” the on-screen visuals with the surrounding space.

Features

LG OLED T further elevates the user experience with a suite of versatile features that optimally leverage the unique advantages of a transparent OLED screen, enhancing its distinctive value.

One standout feature is T-Objet, an Always-On-Display (AOD) mode that transforms the screen into a transparent digital canvas, ideal for showcasing artwork, videos or photos in outstanding color and clarity. Complementing this is T-Bar, a sleek info-ticker that appears along the bottom edge of the screen, providing sports results, IoT device statuses, weather forecasts or song title information. The rest of the screen remains unused when T-Bar is active, presenting a clean, uncluttered look and a clear view of the space behind LG’s “virtually invisible” display. For added convenience, T-Home offers a user-friendly interface that delivers a well-organized overview of available services, as well as quick access to apps, settings and other features.

Despite its stunning 77-inch screen size, the LG OLED T enhances the feeling of space within a room, providing a sense of openness that conventional TVs simply cannot. Its transparency allows it to be placed centrally without being obtrusive or positioned in front of windows without blocking natural light or views of the outdoors.

The LG SIGNATURE OLED T is powered by LG’s advanced α (Alpha) 11 AI processor, which intelligently optimizes both picture and sound quality, delivering unparalleled visual and auditory experiences.

By supporting 4K at 120Hz variable refresh rate, OLED T has been certified by NVIDIA G-SYNC^® Compatible and AMD FreeSync Premium to eliminate tearing and stuttering for the most dynamic, true-to-life gaming experience.

Wireless TV

77-inch LG SIGNATURE OLED T TV with Zero Connect Box (Lower Right)

The OLED T includes LG’s proprietary Zero Connect Box, which offers a visually lossless wireless video and audio transmission solution* without latency, and without wires between the box and TV. However, both the TV and Zero Connect Box still need to be plugged in for power, so it’s not completely wireless. But it does save you from having to run a HDMI cable into the TV.

The transparent 4K OLED screen, combined with LG’s true wireless video and audio transmission technology, promises not only the aesthetic value but also an enhanced home entertainment experience. Free from tangled cables, the device delivers an immersive, distraction-free viewing environment.

“LG SIGNATURE OLED T is an exceptional user-focused innovation that offers a distinctive, multi-faceted viewing experience and unprecedented spatial flexibility,” said Park Hyoung-sei, president of the LG Media Entertainment Solution Company. “LG remains at the forefront of innovation by combining its industry-leading OLED technology with unique form factors, transparent screens, wireless connectivity and more, delivering unparalleled, life-enriching advancements no other TV maker can replicate.”

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^*Wireless transmission refers to the transferring of video and audio signals between a TV screen and the Zero Connect Box. Visually lossless, based on internal test results with ISO/IEC 29170-2 and measurement results may vary depending on connection status.