34% of All Portable Navigation Devices Will Feature Real-Time Two-Way Connectivity by 2013, According to ABI Research
The emergence of connected navigation services such as real-time traffic, live local search and map updates is prompting many PND vendors such as Magellan, Mio, TomTom, and Dash to develop connected personal navigation device (PND) solutions with two-way real-time connectivity based on cellular or Wi-Fi technology. By 2013, according to a new ABI Research study, 34% of all PNDs will ship with on-board connectivity.
“What’s at stake,” says ABI Research principal analyst Dominique Bonte, “is the generation of new recurring revenue streams in an increasingly competitive PND market characterized by spectacular price erosion. In order to be successful, connected PND vendors will have to design seamless solutions and compelling services, and adopt the right business model. They will have to embrace open development platforms to stimulate the design of third-party applications.”
Connectivity allows PND vendors to offer enhanced navigation experiences through optimized local search, dynamic POIs such as fuel prices, parking space availability and speed traps, real-time traffic and flow data, satellite imagery, online map updates, and even full off-board navigation. It also makes it possible to launch new services such as location-based social networking applications, and to use PNDs as commercial portable telematics devices for vehicle and asset tracking.
The most promising aspect of two-way connectivity is its ability to upload data in real time. This allows companies such as Dash to deploy connected PNDs as passive probes to collect real-time traffic flow information and redistribute it to customers. PNDs will now be used for the upload of user generated content such as map corrections, POIs and recommendations by communities. Upstream connectivity will also enable connected PND users to post their live locations on social networking sites.
All this will be facilitated by an emerging ecosystem providing tailored solutions for all levels of the value chain, such as dedicated chipsets for CE navigation devices from Qualcomm, a dedicated wireless connectivity solution from Jasper Wireless, a connected navigation platform from deCarta and a user interface framework from Intrinsyc.
The new report, Connected Navigation Devices, examines the features, trends, drivers and barriers of connected Personal Navigation Devices. It describes all major solutions, applications and business models and includes recommendations to the major navigation players. The study contains forecasts by region for shipments, hardware and service revenues of connected PNDs and services. It forms part of the Location Aware Services Research Service.
ABI Research is a leading market research firm focused on the impact of emerging technologies on global consumer and business markets. Utilizing a unique blend of market intelligence, primary research, and expert assessment from its worldwide team of industry analysts, ABI Research assists hundreds of clients each year with their strategic growth initiatives. For information, visit http://www.abiresearch.com, or call +1.516.624.2500.
