Press Release
Coding Technologies and DTS Debut Highly Efficient 5.1 Multi-channel Sound for HDTV Broadcasting
World’s first demonstration of MPEG-4 aacPlus/DTS digital broadcasting solution at NAB 2006
Las Vegas, NAB, April 24, 2006 — Coding Technologies and DTS showcase for the first time their combined aacPlus/DTS transcoding solution enabling high-quality 5.1 multi-channel sound for HDTV broadcasting at a fraction of the typically required transmission bandwidth. The new solution incorporates the highly efficient MPEG-4 aacPlus audio codec with the well known DTS audio technology available in over 50 million DTS-enabled home theater receivers.
The new aacPlus/DTS solution enables broadcasters to profit from the bandwidth saving advantage of the aacPlus audio codec for over-the-air transmission and enables backwards compatibility by transcoding into DTS within the set top box. Independent tests have shown that aacPlus is the most efficient audio codec available today. Specifically for 5.1 surround sound, 160 kbps aacPlus provides the same audio quality as 384 kbps transmissions currently used in ATSC. This gain of efficiency frees up valuable transmission bandwidth, thereby allowing broadcasters to add new video channels, secondary audio, such as multilingual programming to their existing channels, or simply cut down on transmission costs.
“The aacPlus/DTS transcoding solution offers for the first time a real alternative for multi-channel transmissions by enabling instantly the installed base of home theater receivers,” said Stefan Meltzer, vice president of business development at Coding Technologies. “Cutting the required bitrate in half opens new opportunities for broadcasters to increase the attractiveness of their offering.”
“DTS strongly believes in competition and choice as the critical drivers for the broadcasting market”, said Brian Towne, senior vice president consumer/pro division at DTS, Inc. “With our new combined surround sound solution, DTS is enabling manufacturing companies and broadcasters to take advantage of the cost efficiencies inherent in cutting-edge technology like aacPlus.”
The aacPlus/DTS solution will be demonstrated at the DVB stand, #C836, throughout the NAB Conference.
Coding Technologies
Coding Technologies provides the best audio compression for mobile, broadcasting, and Internet. SBR (Spectral Band Replication) from Coding Technologies is a backward and forward compatible method to enhance the efficiency of any audio codec; putting the “PRO” in mp3PRO and the “Plus” in aacPlus. Parametric Stereo from Coding Technologies and Philips again significantly increases the efficiency of audio codecs for stereo signals at low bit rates. Products from Coding Technologies are fundamental enablers of open standards such as 3GPP, 3GPP2, MPEG, DVB, Digital Radio Mondiale, HD Radio, and the DVD Forum.
Coding Technologies is a privately held company with offices in Sweden, Germany, and Silicon Valley. Founded in 1997 in Stockholm, the company later merged with a spin-off of the renowned Fraunhofer Institute in Germany, the inventor of MP3. Coding Technologies’ customers include America Online, EMP, iBiquity Digital, KDDI, mmO2, Nokia, Orange, RealNetworks, SK Telecom, Sprint, T-Mobile, Thomson, Texas Instruments, Vodafone, and XM Satellite Radio.
For more information, visit www.codingtechnologies.com.
DTS
DTS, Inc. (NASDAQ: DTSI) is a digital technology company dedicated to delivering the ultimate entertainment experience. DTS decoders are in virtually every major brand of 5.1-channel surround processor, and there are hundreds of millions of DTS-licensed consumer electronics products available worldwide. A pioneer in multi-channel audio, DTS technology is in home theatre, car audio, PC and game console products, as well as DVD-Video, Surround Music and DVD-ROM software. DTS audio products are featured on more than 27,000 motion picture screens worldwide.
Additionally, DTS provides imaging technology and services for the motion picture industry; DTS Digital Images, formerly Lowry Digital Images, is a wholly-owned subsidiary of DTS and an industry leader in image restoration and enhancement. Founded in 1993, DTS is headquartered in Agoura Hills, California and has offices in the United Kingdom, France, Italy, Canada, Hong Kong, Japan and China.
For further information, please visit www.dts.com.
DTS is a registered trademark of DTS, Inc.
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks, uncertainties, assumptions and other factors which, if they do not materialize or prove correct, could cause DTS’ results to differ materially from historical results or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words “planned,” “expects,” “believes,” “strategy,” “opportunity,” “anticipates” and similar words. These statements may include, among others, plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or financial or operating performance; statements of belief and any statements of assumptions underlying any of the foregoing. The potential risks and uncertainties that could cause actual growth and results to differ materially include, but are not limited to, the rapidly changing and competitive nature of the digital audio, consumer electronics and entertainment markets, the company’s inclusion in or exclusion from governmental and industry standards, customer acceptance of the company’s technology, products, services and pricing, risks related to ownership and enforcement of intellectual property, the continued release and availability of entertainment content containing DTS audio soundtracks, changes in domestic and international market and political conditions, risks related to integrating acquisitions and other risks and uncertainties more fully described in DTS’ public filings with the Securities and Exchange Commission, available at www.sec.gov. DTS assumes no obligation to update any forward-looking statement to reflect events or circumstances arising after the date on which it was made.
Press contact Coding Technologies
Gerald Moser
Coding Technologies GmbH
Deutschherrnstrasse 15-19
90429 Nuernberg – Germany
+ 49 911 928 91 14 (phone)
+ 49 911 928 91 99 (fax)
press@codingtechnologies.com
www.codingtechnologies.com
PR agency Europe
Anne Klein
Axicom GmbH
Junkersstrasse 1
82178 Puchheim – Germany
+ 49 89 800 908 23 (phone)
+ 49 89 800 908 10 (fax)
anne.klein@axicom.de
www.axicom.de
PR agency USA
Karen DeMarco
Michael Hope
mPRm Public Relations
5670 Wilshire Boulevard Suite 2500
Los Angeles, CA 90036
+ 1 323 933 3399 (phone)
+ 1 323 939 7211 (fax)
kdemarco@mprm.com
mhope@mprm.com
www.mprm.com
Press contact DTS
Kristin Thomson
DTS, Inc.
kthomson@dtsonline.com
