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CinemaTech Introduces 3 New Act I Incliners Designed for Home Theater Comfort, Luxury, Style

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Custom-Friendly Espada, Vantage and Azzurro Seating Redefines
Viewers’ Pleasure Zones with High Tech Features and Elegant Design

CEDIA EXPO, DENVER, CO., Sept. 14, 2006 — CinemaTech™, manufacturer of the industry’s finest luxury Home Theater seating, introduces three new Home Theater incliners — the Espada, Vantage and Azzurro — to its premium Act I line of theater seating at the Custom Electronic Design and Installation Association (CEDIA) Expo 2006, beginning here today.

CinemaTech’s new Act 1 incliners provide an extraordinarily comfortable viewing experience in a German-engineered steel chassis. Employing a seating platform produced from rolled steel and constructed with two offset tiers of sinuous, hand-assembled wire springs, the Espada, Vantage and Azzurro promise a lifetime of responsive support and durability.

The Espada presents CinemaTech’s legendary steel frame in a soft contemporary style ideal for extended viewing, and upholstered in the finest European leathers. The Vantage, with the profile of a soft Cubic Classic, is also designed for extra comfort and added styling. The Azzurro is an Italian-style incliner that combines softness and boldness, strength and extra comfort. All are built to enjoy, and to last.

While their styles vary, all three seats share CinemaTech’s advanced seating technology, developed through years of hands-on experience. Key features include the patented Lusch Mechanism, a telescoping device that allows the footrest to fit neatly beneath the seat, creating a smooth, well-styled line; an exclusive Pneumatic Mechanism that provides super smooth, non-motorized operation with infinite lockable positions; and Valdalpone LongLife Leathers, an exclusive process uniquely able to protect without affecting the leather’s “hand.”

The seats boast a wide standard width of 24 inches to comfortably accommodate everyone in the family, a new curved backboard equal to arm height, a big bolt armrest, and a dual-layer back cushion.
Steel is used throughout all three models, providing maximum structural integrity. While most seats are built on a wood frame that weakens over time, sacrificing comfort and durability, CinemaTech seats use a full steel chassis, like an expensive automobile, for unparalleled strength, support and durability.

The Espada, Vantage and Azzurro also use heavy steel springs to minimize reflection, or bounce, while maximizing support and comfort. To insure proper placement, each coil is hand-tied to the others during manufacture, assuring owners of long-term comfort and durability.

Unlike other seats that partly block speaker sound with bulky headrests, the new Act I Incliners feature CinemaTech’s Articulating Headrest, an infinitely adjustable design that ensures maximum acoustical benefit without compromising personal comfort and neck support, even in full recline.
All three seats include CinemaTech’s standard 3/8-horsepower motor rated for 3,000 pounds of torque, and are available as stand-alone single chairs, loveseats and three-seat sofas. Clients may also create their own configurations by joining CinemaTech seats into straight and/or curved rows using a variety of middle elements such as straight arms, wedges, and a control arm with a sliding table. Additional options available for each seat include contrast piping, color blocking (multiple leathers) and an extended footrest.

The new Espada, Vantage and Azzurro Incliners are available now from authorized CinemaTech dealers at prices up to $5,900, when upholstered with CinemaTech’s highest grade of leather (representing the top 10 percent of all leathers available worldwide) — and under $4,000 for seats covered with Customer Owned Material or Leather (COM/COL). Prices may vary depending on the configuration of rows, and the selection of inner arms and optional custom features.

The seating can be seen with CinemaTech’s other outstanding products in Booth 242, Colorado Convention Center, during the show.

About CinemaTech™
Based in Addison, Texas, CinemaTech, Inc. has been recognized as a leader in high-technology Home Theater seating since its inception in 1998. The original provider of the truly luxurious Home Theater, it maintains this position by providing customers products of unsurpassed quality, luxurious comfort, and cutting-edge style. All CinemaTech seats are handcrafted in Germany to exacting ISO-9001 standards, and built with the patented Lusch lifting and supporting mechanism. Its innovative designs also include such exclusive features as all-steel frame construction and a unique articulating headrest.

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Through its Acoustic Room Systems division, CinemaTech has expanded into the design, manufacture and installation of complete, acoustically superior Home Theater environments. CinemaTech offers perfect solutions for both Home Theater enthusiasts and discerning audiophiles with uncompromising standards. For additional technical information, visit www.MyCinemaTech.com

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