Connect with us

Hi, what are you looking for?

New Products

CEA Launches Campaign to Convert Your Mom to Digital Television

CEA and America’s Favorite TV Mom Helping Seniors Get Ready for the Analog-to-Digital Television Conversion

With the biggest change in over-the-air television since the 1930’s coming in February 2009, some seniors may need to take steps to continue watching their favorite programs once the digital television transition is complete. To encourage baby boomers to help their elderly parents, relatives, and neighbors get ready, the Consumer Electronics Association (CEA) enlisted actress Florence Henderson, best known for her role as Carol Brady on TV’s “The Brady Bunch,” to launch the Convert Your Mom public awareness campaign.

“CEA’s member companies have filled retail stores with a wide assortment of affordable digital TV products, from low-cost digital televisions to converter boxes and antennas that are easy to hook up to existing analog TV sets,” said Gary Shapiro, CEA’s president and CEO. “We know that one of the best ways to reach seniors is through their families. With Convert Your Mom we’re asking baby boomers to help make sure everyone is ready well in advance.”

Beginning with a satellite media tour hosted by Ms. Henderson in early May, the Convert Your Mom campaign will feature a special downloadable guide and tips for getting ready for the digital TV transition, among other elements.

The campaign will remind viewers who rely on an antenna and an analog TV set for reception, that they have choices to continue enjoying free over-the-air television.

  1. Buy a new TV with built-in digital tuner
  2. Subscribe to a pay-TV service like cable or satellite TV
  3. Purchase an affordable Digital TV Converter Box to receive over-the-air digital TV signals and convert them for analog viewing.

Dozens of affordable converter boxes are now certified by the U.S. government as eligible for $40 discount coupons that are being distributed by the U.S. Department of Commerce, and digital TV sets are also now widely available for under $200.

More information about CEA’s ongoing digital television public education efforts can be found online at http://www.digitaltips.org.

About CEA
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $161 billion U.S. consumer electronics industry. More than 2,200 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES – Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA’s industry services. Find CEA online at http://www.CE.org.

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Latest Products

JL Audio C6-653cs Speakers for Ford F-150

Car Speakers

Upgrade your Ford F-150's audio with Garmin's new JL Audio C6 three-way speakers and Stealthbox subwoofer. Experience powerful sound and custom fit for your...

Bowers and Wilkins Px7s3 headphones in Indigo Blue and Anthracite Black. Bowers and Wilkins Px7s3 headphones in Indigo Blue and Anthracite Black.

New Products

Some of our favorite over-ear wireless noise cancelling headphones are getting a major update. But will tariffs make these practically unaffordable in the United...

Andover Audio SpinBase Max 2 Wireless Speaker under Turntable in Black Andover Audio SpinBase Max 2 Wireless Speaker under Turntable in Black

New Products

Designed to sit under any turntable, the $549 SpinBase MAX delivers room-filling sound with minimal footprint—ideal for vinyl lovers seeking performance and convenience in...

Roku New Products Unveiled - 2025 Roku New Products Unveiled - 2025

HDTV 4K & 8K TV

New Roku Streaming Stick and Streaming Stick Plus are Around 35% slimmer than the competition and can be powered by a TV's built-in USB...

LG xboom with Will.i.am 2025 Bluetooth Speakers and Buds LG xboom with Will.i.am 2025 Bluetooth Speakers and Buds

Earbuds & In-Ear Headphones

LG adds "abracadabra" to their xboom product line with the Grab, Bounce, and Stage 301 bluetooth speakers and Buds, tuned by will.i.am

Chord Suzi Pre and Suzi Chord Suzi Pre and Suzi

Headphone Amps

Suzi by Chord Electronics delivers compact, modular high-end audio with a built-in phono stage, ULTIMA tech, and flexible DAC/streaming integration.

Gift Ideas?

Cost-no-object Audiophile Gear

Floorstanding Speakers

When money is no-object in building a high-end audio system, this is the audiophile gear you'll want to check out first.

You May Also Like

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.



SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers