U.S. To Add 5 Million New Broadband Subscribers in 2009, Despite Recession, Says Strategy Analytics
Despite a challenging economic environment and contracting household budgets, US broadband subscriptions will continue to grow in 2009, according to analyst firm Strategy Analytics. In a report just published, North America Broadband Forecast: 1H’2009 the firm predicts that US Broadband Service Providers (BSPs) will add five million new subscribers during the course of 2009.
“All things considered, we’re still seeing a fairly vibrant consumer Broadband market in the US,” said Ben Piper, Director of the Strategy Analytics Multiplay Market Dynamics service. “Broadband subscriber numbers are expected to grow by a respectable 7% in 2009–a far cry from the double-digit growth of the past, but nonetheless pretty robust in today’s climate.”
80% Household Penetration Predicted for 2013
While today over 50% of Americans receive broadband through their cable provider, the role of fiber-optic cable (FTTx) is becoming increasingly important, and will account for 13% of all broadband connections in 2013. Broadband household penetration in the US will exceed 80% in the next five years, according to the report.
The report, “North America Broadband Forecast: 1H’2009,” provides in-depth market coverage for both the United States and Canada, and provides history and forecasts for key metrics including: Households, PC Penetration, Internet Access Subscriptions, Household Internet Access Penetration, Broadband Subscriptions, Household Broadband Access Penetration, Broadband Users, Dial-up vs Broadband splits, Service Revenues, ARPU, and Subscriptions by Technology Platform (xDSL, Cable, FTTx, and FWA/WiMax). Also included is the ability to view revenues in multiple global currencies.
About Strategy Analytics
Strategy Analytics, Inc offers high frequency market intelligence on Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Products & Systems, and Virtual Worlds. Headquartered in Boston, MA, with offices on five continents, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements.
