Connect with us

Hi, what are you looking for?

New Products

Broadband Rated Most Important Wireline Service

In-Stat Survey Reveals North American Households Rate Broadband as Most Important Wireline Service

According to the results of a new survey of US and Canadian consumers that segments households by demographics, all segments rated broadband “the communication service they can least live without,” reports In-Stat (http://www.in-stat.com). Survey results also give clues about how next-generation consumer applications, such as personal telephone numbers and address books, individual mail boxes, and user profiles, may redefine how we communicate through the personalization of traditional shared services, the high-tech market research firm says.

“Clearly, existing behavior plays a significant role in future household buying decisions,” says Keith Nissen, In-Stat analyst. “But the fact that consumers have embraced broadband in a very short period of time illustrates that consumer attitudes, regardless of age, income, or geography, can change.”

Recent research by In-Stat found the following:

  • There is significant diversity among BB households regarding lifestyle, interests, activities, and buying behavior.
  • 72% of all leading-edge BB households in North America already have a cable service bundle. “Me-Too” type services will not be enough to win away these consumers.
  • 85% of all broadband household segments favor the quadruple play.

The research, “A Study of Broadband Households and IMS Consumer Markets” (#IN0602881WWI), examines the unique characteristics of multi-person broadband households in North America. It contains extensive analysis of the traits of different types of households and how they relate to communications services. It also provides insight and advice for providers and equipment makers on how to reach and sell to these households. Results of an In-Stat survey of North American consumers and telecommunications are included.

For more information on this research or to purchase it online, please visit: http://www.instat.com/catalog/pcatalogue.asp?id=272 or contact a sales representative:

About In-Stat
Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat’s experienced staff and in-depth research to support critical business, product and technology decisions. In-Stat’s insights are derived from both a deep technology understanding and comprehensive research, which examines each segment of the value chain for each market. Regular and ongoing end-user demand and primary research surveys underpin much of the analysis, enabling In-Stat to provide incisive market knowledge and guidance on future market opportunities.

In-Stat is a strategic segment of the $9 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the U.S.

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Latest Products

Audio-Technica ATH-ADX7000 Headphones

New Products

Audio-Technica ATH-ADX7000 handcrafted Japanese open-back headphones with HXDT drivers, 275g lightweight design, and flagship sound. Sennheiser who?

Audio-Technica AT33x Phono Cartridges Audio-Technica AT33x Phono Cartridges

New Products

Priced from $449 to $899, the Audio-Technica AT33x Series stereo and mono MC phono cartridges feature die-cast zinc, hybrid bodies and refined suspension for...

WiiM Sound Smart Speaker Lifestyle White WiiM Sound Smart Speaker Lifestyle White

New Products

At $299, the WiiM Sound features room correction, Wi-Fi 6E, stereo pairing and 5.1 setups, but lacks AirPlay, HDMI-ARC, and a phono input.

Popori Acoustics Vitorla Electrostatic Loudspeakers Beach House Lifestyle Popori Acoustics Vitorla Electrostatic Loudspeakers Beach House Lifestyle

Floorstanding Speakers

Popori Acoustics Vitorla proves electrostatic loudspeakers can finally sound alive—and look like a sculpture while doing it. Hear them at Warsaw and Capital Audiofest...

Clearaudio Mini Toolkit Clearaudio Mini Toolkit

New Products

Clearaudio’s Mini Toolkit provides precision tools for perfect turntable setup, cartridge alignment, and vinyl care for the best possible sound.

KEF Coda W Wireless Speakers Titanium Lifestyle KEF Coda W Wireless Speakers Titanium Lifestyle

New Products

At $999/pair KEF’s Coda W wireless speakers feature Uni-Q drivers, built-in amps, MM phono preamp, and aptX Lossless, but lack support for AirPlay 2...

Gift Ideas?

Hi-Fi Audio Gifts Under 500 in 2025

Gift Guides

Affordable audio for a lot less than you'd think from trusted brands that will payback dividends all year with sonic enjoyment.

You May Also Like

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.



SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers