Bang & Olufsen has introduced its second collaboration with Ferrari that is a blend of Danish industrial design with an Italian flair. The 2nd Edition Ferrari Collection is more subtle in its execution with only a hint of red.
Bang & Olufsen’s design for this second collection integrates Ferrari’s charcoal Grigio Corsa, combined with a striking shade of red for the connection Bang & Olufsen’s first Ferrari collection launched in 2023.
For the second go-around, the renowned audio maker has given the Ferrari treatment to the following products:
- Beolab 50 Active Speaker: $95,000
- Beosound Theatre Soundbar: $18,000
- Beovision Theatre TV: $25,000
From Bang & Olufsen CEO Kristian Teär: “Both Ferrari and Bang & Olufsen have always strived for the most powerful experience possible in the pursuit of unstoppable performance. For our second collection together, we wanted to pay tribute to aluminum, which is a hallmark material of both our brands…The result is pioneering sound and vision that blurs the line between Italian passion and Danish elegance”.
Bang & Olufsen’s design team wanted to echo the internal details of Ferrari’s legendary sports cars by ‘looking under the hood’ to create hidden design elements.
The Beolab 50 Speaker incorporates Ferrari’s iconic split line anodized in red to reference the brand’s signature red racing lines.
The single red lamella cuts a dash through the black fabric that wraps the speaker. This design detail contrasts with the precision-milled Grigio Corsa aluminum lamellas on each side of the speaker, reflecting light with a metallic gleam.
When the Acoustic Lens of the Beolab 50 Speaker rises, listeners discover the intense Ferrari red lens. The top cover of the lens features Ferrari’s Prancing Horse logo laser engraved, alongside the Bang & Olufsen logo.
The Beosound Theatre Soundbar Ferrari Edition is crafted in Grigio Corsa aluminum and is designed to attract attention where the curve of the keel-like shape slices through the air. Bang & Olufsen‘s logo is silk screen printed on the glass top while the laser-engraved Ferrari Prancing Horse shows from aluminum wings.
The Beovision Theatre TV Ferrari Edition is crafted entirely from aluminum, anodized in the Grigio Corsa color, from the lamellas to the frame. The different textured finishes of the aluminum create shadows and contours resulting in an expressive product that can still blend into the home. Behind the lamellas, the tweeter ring anodized in red glints from the shadows.
Beolab 50 Active Speaker
The Beolab 50 is a floor-standing active speaker system blending radical audio technology with graceful aesthetics and meticulous craftsmanship.
With a curved geometric design, Beolab 50 highlights natural colors and contours that are a blend of contemporary styles.
When turned on, the speaker’s Acoustic Lens rises from the top setting the stage for a spacious listening experience.
With the adjustable acoustic lens, Beolab 50 can alter its sound delivery via Beam Width Control. When listening alone, the lens contracts to send a direct sound beam to create a sweet spot. With a house full of guests, the lens opens for a room-filling performance
Active Room Compensation measures the acoustical behavior of your room and the placement of your speakers. The data is used to create a custom set of filters for your Beolab 50, tailored to your space so you can enjoy music the way it was meant to be heard exactly as the artist intended.
The Beolab 50 provides intuitive, straightforward controls that make it easy to access all of the speaker’s features. It can be controlled with Beoremote One BT, Beoremote Halo, or the Bang & Olufsen App for Android and iOS.
Beolab 50 Ferrari Edition Price (pair): $95,000 (US), £75,000, €88,000.
Beolab 50 Specifications
- Speaker Drivers & Amplifiers (per speaker)
- 1 x ¾” tweeter (300-watts ICEpower)
- 3 x 4” mid-range (300-watts ICEpower)
- 3 x 10” woofer (300-watts ICEpower)
- Frequency Range: <15 – >43.000 Hz
- Advanced Sound Features
- Acoustic Lens Technology
- Adaptive Bass Linearization
- Advanced Active Room Compensation
- Beam Width Control
- Thermal Protection
- Primary Speaker Connections
- 1 x RCA (L/R)
- 1 x MIC / IR
- 1 x Power Link (RJ45)
- 1 x S/P DIF (24 bit / 192 kHz)
- 1 x Optical (24 bit / 96 kHz)
- 1 x USB-B (Audio) (24 bit / 192 kHz)
- 1 x USB-A
- 2 x Digital Power Link
- 1 x Digital Power Link / Ethernet
- 1 x Power
- Secondary Speaker Connections:
- 1 x USB-B (Audio)
- 1 x USB-A
- 3 x Digital Power Link
- 1 x Power
Beosound Theatre Soundbar
The Beosound Theatre is a soundbar that combines 12 speaker drivers, including two custom-made long-stroke 6.5” woofers with 800 watts of amplification. Speech clarity is managed by the custom-made center channel, where the tweeter is mounted directly in front of the midrange.
Building on the Beam Width and Beam Direction Control developed for Bang & Olufsen’s legendary flagship Beolab 90 speakers, Beosound Theatre incorporates three-dimensional sound directivity with a combination of the direct, side, and upfiring speakers.
In addition to its soundbar capabilities, the Beosound Theatre can be used as a dedicated center channel speaker for larger systems, such as a Dolby Atmos 7.1.4 surround configuration.
In this type of setup, the Beosound Theatre merges Dolby Atmos decoding and custom-tuned post-processing with a True Image algorithm to maximize the capabilities of all the Bang & Olufsen loudspeakers in the system.
To round things out, the Beosound Theatre comes with a bass management system.
Beosound Theatre Soundbar Ferrari Edition Price: $18,000 (US), £15,000, €17,000.
Beosound Theatre Specifications
- Bluetooth Version: Bluetooth 5.1 (BLE and EDR)
- Bluetooth Codecs (Android): SBC, AAC
- WiFi: Dual-Band Wi-Fi 5 (2.4 & 5 GHz)
- Streaming Services:
- Apple AirPlay
- Spotify Connect
- Google Cast
- TIDAL Connect
- B&O Radio
- Deezer
- QPlay 2.0
- Beolink Multiroom: Yes
- Additional Surround Sound Speaker Connection: Yes (8 wired & 8 wireless)
- Physical Connections (Inputs)
- 3 x HDMI input with CEC input
- 1 x HDMI eARC with passthrough 4K 120FPS / 8K 60FPS / 40Gbit
- 4 x 1Gbit Ethernet (One port assigned for LG OLED TV connection for integrated control via Beoremote One and Bang & Olufsen App)
- 1 x 3.5mm jack
- 1 x USB-C
- Soundbar Outputs:8 x Wireless Powerlink, 8 x Powerlink
- Control:
- Integrated system control, including LG OLED TV:
- Bang & Olufsen App
- Beoremote One BT
- Beoremote Halo
- TV remote (volume-mute-on-standby) control commands via HDMI ARC
Beovision Theatre TV
The Beovision Theatre TV Ferrari Edition is a complete sound and vision setup crafted for immersive film and gaming experiences. With Dolby Atmos surround sound, a 4K OLED screen, and an upgradeable design, Beovision Theatre transforms any space.
Just as other Bang & Olufsen OLED TVs, the Beovsion Theatre TV uses an LG Display-sourced 4K UHD OLED panel and also incorporates LG’s WebOS smart TV platform. 55, 65, and 77-inch screen sizes are available.
For HDR, the Beovision Theatre supports the HDR10, HDR10 Pro, HLG, and Dolby Vision IQ formats for optimal picture quality.
In addition to top-notch TV and movie viewing, the Beovision Theatre supports a great gaming experience with less than < 1 ms response time, an input lag of 12.8 ms, ALLM, VRR, and compatible with G-sync and FreeSync™ platforms.
For sound, the Beovision Theatre TV incorporates a version of the Beosound Theater soundbar for a unified viewing and listening experience.
To complete the Beovision Theatre TV includes a motorized stand and Beoremote One is included. Milled from a single piece of aluminum, with a matching Grigio Corsa finish, the remote features the Cavallino and Bang & Olufsen logo laser etched onto the surface for a one-of-a-kind collection.
Tip: Bang & Olufsen suggests combining Beovision Theatre TV with Beolab 50 speakers together for the best possible viewing and immersive sound listening experience.
Beovision Theatre TV Ferrari Edition Starting Price: $25,000 (US), £20,700, €23,500 (price depends on screen size).
Bottom Line
Bang & Olufsen is known as much for its innovative design as well as exceptional product performance and the Ferrari Collection continues that philosophy. If you own a Ferrari sports car or like the idea of adding some Ferrari spice to your home decor, you might be attracted to the cutting-edge colors and design of the Bang & Olufsen Ferrari Collection. However, keep in mind that the Ferrari color and design touches are the star of this collection, there is nothing new in terms of the performance of these previously released products. Also, they carry a higher price tag than their already available non-Ferrari Collection counterparts.
Price & Availability
The new Ferrari Collection will be available at Bang & Olufsen stores in a made-to-order setup at the following prices:
- Beolab 50 Active Speaker: $95,000 (US), £75,000, €88,000
- Beosound Theatre Soundbar: $18,000 (US), £15,000, €17,000
- Beovision Theatre TV: $25,000 (US), £20,700, €23,500
For more information: Bang & Olufsen Ferrari Collection
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Wes Headley
October 16, 2024 at 7:49 am
So how many Ferrari owners will buy any of this stuff? Compared to the golden era of B&O this is really disappointing. The design is ostentatious, and not in a good way. It’s obvious and the pricing is pretty laughable. Are those speaker enclosures actually made of plastic? Geez.
Ian White
October 16, 2024 at 11:11 am
Not a fan of the color scheme. B&O should have gone with the traditional Ferrari red or yellow. I showed this to a relative who has been a Ferrari owner for 40 years and they didn’t find it all that sexy.
B&O is actually making some really good products right now, and whilst I understand the collaboration and branding theme here — it makes more sense to stick with the stock units.
IW