Connect with us

Hi, what are you looking for?

New Products

Apple Revives (PRODUCT)RED in iPhone 7

Apple iPhone 7 (PRODUCT)RED

Red iPhone 7 / 7 Plus models can be pre-ordered on Friday, March 24th at 8:01am PDT

Apple just announced a new vibrant red aluminum finish for iPhone 7 and iPhone 7 Plus to recognize a 10+ year partnership between Apple and (RED) to combat AIDS. The new red colored iPhone will be priced the same as existing models, but won’t come in a 32GB option. So the starting price is $749 for the 7 or $869 for the 7 Plus with 128GB of storage.

“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO. “The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”

“Apple is the world’s largest corporate donor to the Global Fund, contributing more than $130 million as part of its partnership with (RED),” said Deborah Dugan, (RED)’s CEO. “Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone.”

(RED)’s critical work provides access to life-saving HIV/AIDS programs in sub-Saharan Africa, which is home to more than two thirds of the world’s HIV-positive population. One hundred percent of all money raised by (RED) goes directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from moms to their babies. Since it was founded in 2006, (RED) has generated more than $465 million for the Global Fund, with more than $130 million from Apple alone.

Despite efforts of Apple and other companies, the (PRODUCT)RED initiative has been criticized for its lack of transparency and overspending on advertising, which dates back to a New York Times article in 2008. One interesting side note is that Apple has dropped the PRODUCT(RED) logo from appearing on the iPhone 7, even though it appeared on previous RED Apple products. Although, I suspect that is because the design-centric folks at Apple don’t like anything to detract from iPhone beauty, and less to be about distancing itself from the RED brand.

PRODUCT(RED) or not — at least consumers can get one sweet looking iPhone 7 and feel a little better about buying it.

Pricing & Availability
iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition will be available to pre-order worldwide in 128GB ($749/$869) and 256GB ($849/$969) models on March 24, 2017 at 8:01am PDT. Both special edition smartphones will start shipping to customers by the end of March in the US and more than 40 countries and regions, including Australia, Belgium, Canada, China, France, Germany, Hong Kong, Italy, Japan, Mexico, Netherlands, New Zealand, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, the UK and United Arab Emirates. Brazil, Chile, Colombia, India, Turkey and other countries will follow in April.

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Latest Products

NAGAOKA MP-700 Phono Cartridge Playing Vinyl Record

New Products

With a non-traditional phono cartridge design, NAGAOKA's MP-700 elevates the vinyl record listening experience at a rather steep price.

Anker Nebula X1 Projector Anker Nebula X1 Projector

New Products

Go wireless with the Anker Nebula X1 projector—perfect for creating a backyard movie theater without the hassle of cords. Maybe one.

JL Audio C6-653cs Speakers for Ford F-150 JL Audio C6-653cs Speakers for Ford F-150

Car Speakers

Upgrade your Ford F-150's audio with Garmin's new JL Audio C6 three-way speakers and Stealthbox subwoofer. Experience powerful sound and custom fit for your...

Bowers and Wilkins Px7s3 headphones in Indigo Blue and Anthracite Black. Bowers and Wilkins Px7s3 headphones in Indigo Blue and Anthracite Black.

New Products

Some of our favorite over-ear wireless noise cancelling headphones are getting a major update. But will tariffs make these practically unaffordable in the United...

Andover Audio SpinBase Max 2 Wireless Speaker under Turntable in Black Andover Audio SpinBase Max 2 Wireless Speaker under Turntable in Black

New Products

Designed to sit under any turntable, the $549 SpinBase MAX delivers room-filling sound with minimal footprint—ideal for vinyl lovers seeking performance and convenience in...

Roku New Products Unveiled - 2025 Roku New Products Unveiled - 2025

HDTV 4K & 8K TV

New Roku Streaming Stick and Streaming Stick Plus are Around 35% slimmer than the competition and can be powered by a TV's built-in USB...

Gift Ideas?

Cost-no-object Audiophile Gear

Floorstanding Speakers

When money is no-object in building a high-end audio system, this is the audiophile gear you'll want to check out first.

You May Also Like

News

Apple is adding Lossless Audio and Ultra-Low Latency to the AirPods Max Headphones, but only when wired.

News

Tired of all of those music streaming apps on your smartphone? Apple Music Classical is now available via your desktop browser.

Gift Guides

Unwind in the ultimate man cave and escape into home entertainment bliss with incredible gift ideas for hi-fi audio or home theater.

Android Apps

Android phone users can now download the Apple TV app to subscribe to Apple TV+ and MLS Season Pass.

Earbuds & In-Ear Headphones

Incorporating the Apple H2 chip, Bluetooth, spatial audio, wireless charging and more, the Beats Powerbeats Pro 2 wireless earbuds offer a lot for just...

Articles

If you're looking for a better sounding alternative to Apple AirPods, these are the best true wireless earbuds of 2021 so far.

Gift Guides

New products from Apple, Beats, JBL, Sony and Hisense are sure to be atop everyone's wishlist this Holiday season. Order now to beat the...

Daily Deals

Our favorite wireless noise cancelling earbuds on sale for Black Friday 2024 that we would actually buy for ourselves or recommend to family and...

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.



SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers