Anker, the Chinese electronics giant known for everything from power banks and chargers to portable speakers and projectors, has raised prices on more than a fifth of its product listings on Amazon — a quiet but significant move that signals the growing impact of tariffs on Chinese goods.
According to data from e-commerce analytics firm SmartScout, 127 Anker products have seen price increases since Thursday of last week, averaging an 18% hike. The majority of these increases were recorded after Monday, April 7, shortly after the Trump Administration announced an additional 50% import duty on select Chinese goods.
Tip: Anker Innovations is the parent company of brands including Anker, Anker SOLIX, AnkerWork, eufy, Nebula, and Soundcore.
Anker’s new Nebula X1 projector was announced earlier in the week, but the company held back on revealing final pricing ($2,999) until the last possible moment—clearly waiting to see how the latest round of tariffs would shake out. With U.S.-China trade tensions escalating, Anker was understandably hesitant to lock in a price tag that could quickly become unprofitable.
The timing isn’t a coincidence. With a fresh round of tariffs now hitting manufacturers where it hurts, it appears that Anker—one of Amazon’s most prolific third-party sellers—has started shifting the burden to U.S. consumers.
And they’re not alone.
FiiO, a popular budget audio brand among headphone and portable music lovers, has confirmed it will raise prices by up to 40% in the U.S. starting May 1st. The hike will affect a wide range of gear including IEMs, desktop headphone amplifiers, DAPs, and dongle DACs.
In a category where price-to-performance value is everything, this move could make FiiO’s once-dominant lineup far less competitive against brands like iFi (UK), Topping (China), and HiFiMAN (China)—depending on how those brands respond to the tariffs themselves.
While FiiO has been on a product release spree in early 2025—dropping seven new devices including the FX17 flagship IEMs, FT7 planar headphones, K17 amp, and S15 streamer—the price increases could undercut its momentum at a critical time.
In contrast, European-based high-end audio brand, Focal have made only modest pricing changes, and North American distributors like Bluebird Music are, so far, holding the line—if only because their products don’t face the same import duties.
And this may just be the beginning.
Tariff War Escalates
U.S. import tariffs on Chinese goods have now reached a staggering 145%, while Beijing has retaliated with its own 125% tariff on U.S. imports, further intensifying the trade war between the world’s two largest economies.
Anker is one of the biggest Chinese electronics brands on Amazon. And Amazon has yet to respond to requests for comment on the recent price hikes.
The moves come on the heels of warnings from China’s largest cross-border e-commerce association, which stated that many Chinese sellers on Amazon are either preparing to significantly increase U.S. prices or pull out of the American market altogether.
“This is the most coordinated and aggressive push to raise prices I’ve seen from any brand,” said Scott Needham, founder of SmartScout, the e-commerce intelligence platform tracking the data.
The Bottom Line
Anker, which employs over 5,000 people and rakes in annual revenues north of 22.17 billion yuan (roughly $3 billion), has grown into one of Amazon’s biggest success stories since being founded by a former Google software engineer in 2011. But with tariffs biting hard, American consumers may soon find themselves either paying a lot more for their favorite charging bricks and earbuds—or scrambling to find alternatives that don’t feel like a downgrade.
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Anton
April 25, 2025 at 5:00 pm
Anker manufactures some really solid products and are there any domestic options that can replace them at those prices?
The reality is that the industry has created a massive infrastructure in China that cannot be replaced so easily. All of these price increases are only going to hurt consumers.
Ian White
April 25, 2025 at 6:13 pm
Anton,
I agree. I can’t think of anyone who makes chargers that are as good.
IW
Ed B.
April 25, 2025 at 5:57 pm
CGAF about Anker, don’t use them, won’t use their products.
Ian White
April 25, 2025 at 6:08 pm
Ed,
Anker makes decent chargers. Would love some domestically made alternatives for the same price that offer better performance.
IW