Hi, My name is Kim and I am a masters student from Warwick Business School in the UK. To complete my degree i have to produce a project on electronic word-of-mouth, particularly what motivates people to participate in product review forums (both to read and write) and what influences product adoption after reading reviews. As you all like to discuss electronics i would really appreciate it if you could take my online survey (it takes less than 5 minutes!). It would really help me with my work and is completely anonymous. The link is below, and is 100% safe as the survey is produced through my university.