Best Buy has lowered the price of its Insignia-branded Blu-ray player by $30 to $199. In addition, Best Buy's web site says the Insignia Blu-ray player comes with a $100 coupon book inside the box which can be redeemed for Blu-ray movies at the store. (Note: Insignia is Best Buy's private label for numerous electronics.) The coupons effectively cuts the player's price to $99.