To all Hitachi 50V500 owners here is the scoop. The LCD drive is faulty and needs to be replaced. To all that have bought it from Sears good luck. Sears will come out and reconfigure your eeprom to set the pink hue straight again but they will not tell you that in order to fix the problem correctly and perminently you must call Hitachi themselves and have them authorize your Sears to specifically go out and replace the board. However... Because Sears sucks and takes about a month and a half to come out to fix the set, here is a quick but not perminent solution. ***Note*** What you do when in the service menu I take no responsability for.
To access the service menu while the TV is off press and hold the MENU/EXIT button on the set. While holding this button hit the power button on the set. Then release the menu button after a second or two. When the TV comes on you will now see the service menu. Now hit the menu buttong on the remote to access more options. Scroll down to where it says Memory Init. it is right above the e2prom. Check the box next to the memory init and thus the pink disapears. Now hit the exit button on the remote to exit the service menu.
Now here is the kicker. Replacing the board is BS. Fight Sears tooth and nail and get yourself a replacement. I highly reccomend the 55 inch sony Wega XS Series. It is Sony's answer to the DLP Technology. And it makes your hitachi look like a 1948 Zenith. Good Luck.
oh and to all those who posted about buying surge protectors because a lightening storm caused the pink hue..... it gave me and my father quite a laugh
Joe, I have a 60V500 which has two buttons; menu / select and input / exit in the drop box on set's front -- not one. I have tried to access the service menu to no success. Whats the deal? the pink screen is really bugging me and hitachi service rep in my area is flakey and will not return phone calls.
sometimes happy with it, sometimes not.
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I don't know this for sure, but with so many people having the same problem, I doubt it is actually a broken LCD drive, but rather a design problem that Hitachi fixed with an design change to the card.
Thanks for the help on how to enter the Service Menu. I had trouble checking the box for the memory init, the select button on the remote wouldn't do it. I kept playing around with it push down, right, both, turned on the remote illumination... something I did finally worked.