Irdeto's website... Irdeto, an expert in content and business model protection solutions and services, has announced middleware and interactive TV technology provider Selevision has selected Irdeto's middleware solution and conditional access system (CAS) for its new High Definition Personal Video Recorders (HD PVRs). The HD PVRs, currently in field testing in Saudi Arabia, will enable content providers to run highly tailored advertisements -- a market first in the Middle East.
Selevision's HD PVRs will be protected by Irdeto's CAS and secure chip set (another first for the region) to allow the company to comprehensively secure premium content, while delivering a personalized experience for consumers, through uniquely selected programs and commercials. According to Informa, at the end of 2014, the Middle East and North Africa region will have approximately 50 million multichannel TV homes. This means that more than 70 percent of households will have either cable or satellite television. In response to this growth as well as the need to differentiate themselves to both advertisers and viewers, Selevision selected Irdeto's industry-leading middleware technology to empower advertisers to effectively reach a wide range of viewers with ads that are directly relevant to consumers.
