Google on Monday unveiled a new system for identifying pirated video on YouTube as it gets uploaded, but the system puts the burden on movie studios and other content owners to provide YouTube copies of the content first.
Content owners provide the video to YouTube and specify whether they want to block anyone else from uploading copies of it. They can also ask YouTube to allow others to post it and put ads next to it or otherwise promote it on their sites, David King, YouTube product manager, told reporters in a briefing at YouTube.
The automated YouTube video ID system looks at all video as it is uploaded and tries to match it with a database of visual abstractions of the copyrighted material that has been provided by content owners. If the system finds a match it will either block it, post it, or--depending upon the policy specified by the content owner--put ads on it, with the revenue being shared with the content owner.