Netflix and DreamWorks Animation just announced a new multi-year licensing agreement that will make Netflix the exclusive subscription television service for first-run feature films and select television specials from DreamWorks Animation, the award-winning creators of such beloved franchises as “Shrek,” “Madagascar,” “Kung Fu Panda” and “How to Train Your Dragon.”
Beginning with its 2013 feature films, new DreamWorks Animation titles will be made available for Netflix members to watch instantly in the pay TV window on multiple platforms, including television, tablet, computer, and mobile phones. Under the agreement, certain critically lauded and commercially successful DreamWorks Animation catalogue titles — including “Kung Fu Panda,” “Madagascar 2,” “Chicken Run” and “Antz,” among others — will also be made available to Netflix members over time.
Financial terms of the agreement were not disclosed.
