What NOT TO DO if you are a tradeshow exhibitor at CES, CEDIA, or another consumer electronics related tradeshow.
- Don’t use the “Echo Game” scene from the movie House of Flying Daggers for your surround sound demo.
Please find something unique to show us, this one needs to be officially retired. - Don’t show-off your $1,000 speakers with a $25,000 amp/preamp.
Come on, really… who is going to actual pair such a combo in the real world. On the other hand, showing off your expensive product with cheaper components is encouraged. - Don’t put clueless people in your booth.
Anyone in your booth should be well versed on at least some of the products shown. - Don’t display loudspeakers unless they can be heard.
Nobody wants to stare at a speaker. If you’ve built a great speaker let us hear it. - Don’t say the show floor is a horrible place for a demo.
Everyone on the floor is in the same situation. Make the best of it — create an enclosed sound proof room for audio demos or a darkened area for video displays. - Don’t put your demo location off-site.
We came to the tradeshow because everything should be on the convention show floor. It’s hard enough to see everything as it is. Don’t make us waste time getting to your off-site. - Don’t say you don’t know the price.
The most overheard question at any tradeshow is, “what’s the price?” Clearly print the MSRP next to each piece of equipment shown. If a price really is not known then print that next to the item.
Brian Mitchell
Founder & CEO
eCoustics.com
